Oh Ma Lang

A new product line from 'Oh Ka Jhu' where signature meets future! These are the experimental packaged products made with insects including “Cricket, Mealworms, and Silkworm”, aim to introduce the customers to the ingredients of tomorrow with exclusive experience that can help them increase nutrition intake and overcome their mental limitations.

Project Type : Bachelor's degree Mid-term Project (3 members)

Project Length : 1 month

Co-workers : Siracha Kueasang, Ubonwan Kaewkaemsuvan

Digital Skills : Adobe Illustrator, Adobe Photoshop, Adobe Lightroom, Procreate

Challenge Statement

How might we create a new product line made from edible insects for OH KA JHU’s customers so that they can open their minds with the future superfoods and experience an extraordinary journey for their mind and body?

Oh ka jhu always follows a concept 'farm to table' and tagline of 'ปลูกผักเพราะรักแม่' with a goal to serve organic foods without any pesticides residue. As the brand would like to have a new product line of the alternative protein and present the customers with the new way of eating and new experience, Oh Ka Jhu coperates with the world-class standard insect farm, ‘Piamsook Farm’ and develops the the new experimental product ‘Insect sausages’ paired with Mom’s signature dressings with a concept of ‘Experimental product for future’.

(English translation of Brand’s tagline : "Faith" this big word happened from inspiration and confidence of unity power of cultivating vegies by ourselves. So thriving of fresh veggies with love to continue the project plant veggie cause love mom.)

Oh Ma Lang!

Insect-based sausages

The opportunity to test your guts! This product will be served as a game to challenge the customers to overcome their fear and mental limitations in order to discover the new alternative source of protein and unique tastes that can potentially change their perspective toward 'Insects’

Oh Silkworm!

Organic silkworms, from Piamsook Farm, with fatty, white bean-like taste with shellfish and roasted nuts aroma.

Oh Cricket!

Organic crickets, from Piamsook Farm, with mild flavorless taste with chocolate based nutty and strong musty smell.

Oh Mealworm!

Organic crickets, from Piamsook Farm, with mild umami and fatty taste with strong nutty and dark roasted corn smell.

"ULTIMATE GAME FOR YOUR GUTS"

"GRAND OPENING EXPERIENCE FOR YOUR TASTE BUD "

"HIGH PROTEIN AND LOAD OF NECESSARY NUTRITIONS"

Oh Cricket!

Oh Ma Lang Insect based sausages : Experimental Kit

This unique kit features sausage balls in a variety of flavors, each representing one of ten distinct levels of insect intensity. To elevate the tasting experience, every sausage ball is paired with Oh Kha Jhu’s signature dressing, thoughtfully crafted to complement each bite.
Vienna sausage & thousand island, Apple and honey & Ranch dressing, Breakfast sausage (fennel, sage, thyme) & tartar sauce, Garlic sausage & garlic dressing, Bratwurst sausage & Honey and mustard dressing, Black pepper sausage & blue cheese dressing, Black truffle sausage & dressing, Smoked bacon & Black and white sesame dressing, Hot italian & Aged balsamic vinegar dressing, and Thai northen style sausage (Sai Aua) & Oh Ka Jhu saap dressing
Calories : 767 Kcal
Protein : 101 grams
Carbohydrate : 3 grams
Fat : 39 grams
Vitamin and minerals:
Vitamin B, A, C, D, E, K, amino acids, omega 3 and 6, calcium, potassium, zinc, magnesium, copper, folate, biotin, pantothenic acid, and iron

The

Process

At the heart of the “OH MA LANG” project is an innovative prototyping journey that transformed the concept of insect-based food into a tangible, engaging experience. Starting with the idea of blending Oh Ka Jhu’s organic, farm-to-table identity with the nutritional power of edible insects, the team developed sausage balls using cricket, mealworm, and silkworm powders. The prototyping phase involved meticulous formulation to balance taste, texture, and insect intensity resulting in 10 levels of insect content across a kit of sausage balls, each paired with a unique signature dressing. Extensive testing focused on maintaining approachability for first-time insect eaters while preserving the insects' unique flavors. Prototypes were made and tasted separately while packaging mockups were made by visualizing individual vacuum-sealed biodegradable cups and included features like labeled sauces in dropper bottles for function and playability of the tasting experience. Customer’s feedback from early trials led to more refined flavor profiles, balanced odors, and enhanced visual appeal, ensuring the final product was both innovative and consumer-friendly.