Recognizing that canned fish products like 'Roza' mackerel in tomato sauce are often perceived in Thailand as budget-friendly staples associated with 'month-end money crises,' this project focused on redesigning and elevating the product's label to broaden its appeal to younger and international consumers. The redesign aimed to move beyond the product's existing image, addressing weaknesses such as the label's dated and inexpensive appearance. By introducing a more modern and engaging aesthetic, prioritizing clear product information, and applying universal design principles, the project sought to enhance the product's market competitiveness while maintaining cultural sensitivity.