Samrub Samret is a line of 'Self-heating' ready-to-eat rice bowl which can be either a part of a meal or a full-meal by itself. This product line is a part of a brand called ‘Deem-D’ which is working with Thailand's leading wellness centers and clinics to save customers' time and deliver them the best quality, delicious, healthy meals at their doorsteps. The brand would like to be someone to help them save their time and still enjoy a healthy life.

With this line of products, customers can easily enjoy their nutritious meal in anywhere at anytime. The package comes with flameless heater technology that use the byproduct from organic chemistry (exothermic reaction) to warm the food within the package without causing any nutritional loss or health concerns.

Here's a breakdown of the packaging:

• Ingredients in natural forms: The idea here is that showcasing ingredients in their raw, whole state can boost appetite appeal. It also suggests a "clean," "organic," and "good-for-you" perception of the product.  

• Step-by-step instruction: Recognizing that new packaging or preparation methods can be challenging, the suggestion is to use visuals (pictures) and concise instructions. This aims to make the product easier to use and improve the user experience.

• Biodegradable sign: This is about emphasizing the product's eco-friendliness. Including a "biodegradable sign" communicates the brand's environmental consciousness.

• Interesting stories & Contact info: This point is tailored to a specific demographic – middle-aged people. The reasoning is that this group tends to appreciate informative content and brand storytelling. Additionally, since they are active on social media (like Facebook), providing contact information facilitates engagement.  

• Large expiration date: This is another user-centric consideration for middle-aged consumers. Clear and easily visible expiration dates are important for this demographic when making purchasing decisions.